Erez Shachar, Chairman

Mr. Erez Shachar was appointed Chairman where he helped lead Comfy through a successful restructuring and financial turnaround. Shachar is also managing partner at Evergreen, a venture capital representing one of the largest portfolios in Israel and is director and member of the executive committee at Eltek, the leading Israeli Printed Circuit Board (PCB) manufacturer. Prior to his current positions, Shachar served as president & CEO of NUR Macroprinters (Nasdaq: NURM), where he had worldwide responsibility for global operations and led the company from sales of $16M to $120M. Prior to that, Shachar worked in several executive marketing, sales and product development positions in Scitex Europe S.A.

Shachar holds a master's degree in business administration from Insead University in France and graduated with magna cum laude from Tel Aviv University with a bachelor's of science in mathematics and computer science.

Shai Shahal, CEO

Mr. Shai Shahal oversees the day-today operations and is responsible for shaping Comfy's corporate strategy and forming industry partnerships. Before beginning his career at Comfy, Shahal has spent more than 10 years in senior marketing and sales positions in leading communications companies. He was the marketing manager of Pelephone Communication Inc.'s residential sector, a leading Israeli cellular operator with annual revenues of approximately $800M. Prior to that, Shahal served as senior vice president of marketing & sales for Nonstop Broadband Internet, a division of Matav Cable TV Group (Nasdaq: MATV) where his key responsibility was to establish and manage the marketing and sales divisions. Prior to that, Shahal was managing director for sales promotion and direct marketing for a subsidiary of Fogel Levin Ogilvy Advertising Agency, an affiliate of Ogilvy & Mather Worldwide.

Shahal received a bachelor's degree in economics and political science and a master's degree in business administration from Tel Aviv University. Shahal is an undergraduate lecturer, among other universities, at Lahav, a top executive program Tel Aviv University.

Yael Levy, VP Products

Ms. Yael Levy is Comfy's VP Products and is responsible for Comfy's present and future product line. Before joining Comfy, Ms. Levy worked as a brand manager at Christian Dior where she was in charge of all the marketing activities of Dior's cosmetic products in Israel. Before joining Christian Dior, Levy served as project manager and marketing communications manager for several software companies in the internet and technology industries.

Ms. Yael Levy holds a bachelor's degree in English and French Literature from the Hebrew University in Jerusalem and a MBA in international business and marketing from Tel Aviv University.

Karen Klein, International Sales & Marketing Manager

Mrs. Karen Klein is responsible for introducing Comfy worldwide and works with our current and potential International partners in order to succeed in this task. Mrs. Klein brings five years of expertise in the International business and marketing, working in the past in the videogames industry, first based in California, USA and later on in Prague, Czech Republic. She speaks few languages and is always keen to learn more about different cultures. Mrs. Karen Klein holds a bachelor's degree in Economy and Management from the Hebrew University in Jerusalem and an International Marketing Certificate from Orange Coast College, USA.