International Association of Amusement Parks Declares The Comfyland Experience Best New Product of 2007

Comfy Ware, Ltd. Later Awarded the Prestigious Impact Award

Comfy Ware, Ltd. Launches First Ever Educational Play Center Solely for Toddlers at IAAPA Attractions Expo 2007

November 2007 - The makers of the award-winning Comfy Easy PC, Comfy Ware, Ltd., are redefining the conventional Family Entertainment Center with a revolutionary education-oriented toddlers' play area - The Comfyland Experience. Exposing toddlers to age-appropriate activities in a dynamic and safe surrounding, The Comfyland Experience aims to leverage a child’s natural curiosity through stimulating challenges, increasing their confidence and self-esteem. Debuting at the IAAPA Attractions Expo 2007, The Comfyland Experience wowed show organizers and attendees with its unique approach to educational play. With over 1100 exhibitors, The Comfyland Experience stood out among the competition – walking away with first place in the Best New Product category and receiving the highly coveted IAAPA Impact Award.

Similar to the award-winning Comfy Easy PC, Comfy’s unique activity center is specially designed for toddlers as young as 12 months, and extends to 5 years. Every exciting activity and learning experience provides age-appropriate entertainment and stimulating challenges for children at every developmental stage. Based on Comfy’s very own pedagogical approach, The Comfyland Experience offers a wide array of attractions in one defined complex. With Comfy's unique, visual and conceptual theme this special FEC presents the perfect balance between technology and play, creating an environment for children to learn about the world around them in an exciting and open-minded way.

Having garnered top honors in the Best Products Category, Comfy Ware representatives were honored and thrilled to receive the desirable Impact Award. One of the industry’s most recognized acknowledgments in the amusement and attractions trade, the Impact Award recognizes the most outstanding product/service from the best new product categories. Representing the uniqueness and originality of The Comfyland Experience, the Impact Award reaffirms Comfy’s mission to break all the molds and establish the importance of learning through play in the world of family entertainment centers.

For more information on The Comfyland Experience visit www.comfyland.com/cec

About Comfy

Comfy Ware Ltd. is an international company that specializes in creating interactive software and integrated hardware products for children as young as 12 months.  With Comfy, young children from one to five years old can enjoy the rich world of computer edutainment through interactive multimedia products, without having to use a mouse or a standard keyboard. Since its establishment in 2003, the company’s high-quality products have been sold across the globe, translated into 18 languages, and won numerous awards. For more information, please visit our website at www.comfyland.com.

About Imaginative Minds, LLC.

Imaginative Minds is the exclusive North American distributor of Comfy Easy PC NG, an interactive edutainment keyboard and software system for toddlers. Imaginative Minds is “Powered by Curiosity" and the desire to market and distribute the highest quality educational toys for babies and children. To learn more about Imaginative Minds and Comfy Easy PC NG please visit www.imaginativeminds.com